Marks & Spencer just unveiled a new cronut-style pastry for theseason, but it’s not the “delicious flaky layers” that’s winning attention on social media.
It’s the name: Santa’s Yumnut.
The British retailer’s tweet introducing the pastry also sounded a little… um… well… just check it out:
Who wants a bite of Santa’s Yumnut™? Our yum yum-doughnut hybrids have been given a Christmassy makeover, with delicious flaky pastry layers and a sweet Santa’s belt topping. Find them in our in store bakery.
— M&S (@marksandspencer)
Marks & Spencer has a history with this sort of stuff; they offered a “” for Valentine’s Day and an that some thought looked a little suggestive. Then there was the ad saying they “ ” (as in vitamin D, what were YOU thinking???).
The offer to take a bite of Santa’s Yumnut, however, was just too much for Twitter users to take:
You’ve got to hand it to M&S – it was going to take a hell of a marketing message to disrupt the Twitter conversation today, but Santa’s yumnuts have achieved it
— Keith Stuart (@keefstuart)
Meanwhile, one of UK’s largest retailers has decided that a winning seasonal slogan is “Who wants a bite of Santa’s Yumnut?”
— Doug Saunders (@DougSaunders)
As someone who’s worked with trademarks before, I know that about 7,000 people saw and approved the phrase “Santa’s Yumnut™” before this post went live.
— The Wisconsin Recount Decider (@justinpie)