A Missouri community is battling itself after a McDonald’s restaurant sparked a now-viral “sign war” with area businesses.
The war of the words started earlier this month when the fast-food chain’s Marshfield, Missouri, store wrote the message “Hey DQ! Wanna have a sign war” to a local Dairy Queen,.
McDonald’s replied, “That’s cute. Our icecream makes itself.”
But what started as a back-and-forth between two fast-food restaurants resulted in dozens of businesses wittily engaging in the fun, the newspaper reported.
The brand marketing director of Hamra Enterprises, which manages a Wendy’s restaurant, said she was “in” for the location to participate in the message feud.
“If you read the comments (about the ‘sign wars’), the general consensus is it brings a smile to people’s face,” Hamra’s Eve Metheny told the Springfield News-Leader.
“People want to laugh and chuckle about things like that, so I think people are just craving that right now.”
You can check out scenes from the community’s “sign war” below.