A Missouri community is battling itself after a McDonald’s restaurant sparked a now-viral “sign war” with area businesses.
The war of the words started earlier this month when the fast-food chain’s Marshfield, Missouri, store wrote the message “Hey DQ! Wanna have a sign war” to a local Dairy Queen, the Springfield News-Leader reported.
McDonald’s replied, “That’s cute. Our icecream makes itself.”
But what started as a back-and-forth between two fast-food restaurants resulted in dozens of businesses wittily engaging in the fun, the newspaper reported.
The brand marketing director of Hamra Enterprises, which manages a Wendy’s restaurant that participated in the sign war, said she was “in” for the location to participate in the message feud.
“If you read the comments (about the ‘sign wars’), the general consensus is it brings a smile to people’s face,” Hamra’s Eve Metheny told the Springfield News-Leader.
“People want to laugh and chuckle about things like that, so I think people are just craving that right now.”
You can check out scenes from the community’s “sign war” below.